What is the significance of a logo in a company? It is the brand’s visual identity. It defines the first impression of the company in the mind of prospect or future customer. A logo also impacts the customer’s purchase decisions and overall attitude toward a product. Children who are very small can recognize the brand’s logo very easily and tell what product a particular company sells. So logo holds a very special place in establishing the identity of a brand.
Here are some tips for effective logo design.
Consult your graphic designer to make a logo that is unique in all sense. Your logo should be different from other competitors. Many designers after designing a logo say that they have made something original but at the same time seeing the vastness of internet you cannot claim that it is original so in order to check whether your logo is original or not you can check plagiarism on sites such as Logo Thief.
Although, logo is just an image but it not “just an image” rather it is an introduction to a brand. In order to understand the facts about the brand you can carry out a comprehensive research. You can take the inspiration from other brands to find out whether the logo you have designed is contemporary or not. You should also check in advance if the brand is utility-driven or it talks more about emotions. It is good to know what your logo means.
Try to learn the psychology of the colors before using them in your logo. Every color says something. Try to use their meaning while deciding the color of your logo. Here is what the probable psychology of colors say:
Orange: creative, friendly, youthful
Red: energetic and bold
Yellow: sunny, inventive, optimism
Blue: professional, medical, tranquil, trustworthy
Purple: spiritual, wise
Green: growth, organic, instructional
White: simple, clean, pure
Black: credible and powerful
Brown: rural, historical, steady
Pink: fun and flirty
Creative designers say that a logo has two elements: A wordmark and a symbol. If you have decided to use a symbol entirely then make sure you have done a great deal of advertising. It is better to avoid tricky fonts. Some logos become recognizable because of their custom fonts. At times a simple font like Helvetica makes logo become very popular.
It is good to design an interesting logo but at the same time you will not want someone to sit and stare, analyzing the logo. It must be simple. As this is a digital age, so your logos will appear in multiple devices and across social media so make sure your logo design looks appealing on different backgrounds, it work for apps and is flexible in size.
If you are expecting that your logo will become a hit in just one week then you may be wrong. Success takes time. Logos become iconic with time. The success of your logo also depends upon the success of your product and the market where it exist. Be patient even when your logo could not get a warm reception in the beginning. Don’t rush to make changes.
There are so many online resources which are available over Internet from where you can take some inspiration and assistance. In case you want to design a logo on your own then you can take help from the sites like Logomaker and LogoYes.